
Shabbat Shalom Poster. Didactic and Well Wishing
I went looking for vintage ware in St Louis at Retro 101 (2303 Cherokee St.) with Jordan and he found this for me! I didn’t buy it because I thought it would make my apartment look like Heeb. And it cost $40 (in case you have one and want to sell it). The Union of American Hebrew Congregations (founded in 1873) distributed this poster in 1971.
There are two camps of Jewish-Americans: people affiliated with Jewish organizations and those who aren’t. Or, the segment that was once affiliated (having a Bar Mitzvah, going to camp, etc.) and now live outside the orbit of Jewish organizations. There are also over 200,000 people who have gone to Israel on Birthright, which might be the most organized Jewish experience they ever had. Btw fyi:
In 2003, the Union of American Hebrew Congregations was officially renamed the Union for Reform Judaism. The former name was dropped because it reflected Wise’s unrealized expectation that the whole of American Jewry would eventually affiliate with the Reform movement, and also because it failed to acknowledge the Reform-affiliated congregations outside the United States. Today, the organization is often referred to simply as “the Union.” As of 2005, some 900 synagogues were affiliated with it.

In the U.S. there are an estimated 1.1 million Reform Jews out of about 5 million total Jews. The URJ says that the 900 congregations affiliated with it all stand for the same core values.
- A God-centered Judaism that combines respect for Jewish law and Jewish tradition with a progressive religious outlook designed to remain relevant and meaningful to contemporary North American Jews
- A commitment to Torah (lifelong Jewish learning), Avodah (worship of God through prayer and observance), and G’milut Hasadim (the pursuit of justice, peace, and deeds of loving kindness) – expressed in lifelong study of the sacred Jewish texts, creativity and spirituality in worship, and social action fulfilling the vision of the Prophets
- A commitment to klal Yisrael, the entirety of the Jewish people, with special focus on the people and the state of Israel, and on world Jewry, particularly on the needs of Progressive congregations everywhere
- A community-focused religion that honors the personal autonomy of the individual and the institutional autonomy of the congregation, within a framework of egalitarianism and inclusiveness
Consistent with these goals should be a program to sell/give holiday related posters designed to remain relevant and meaningful to contemporary North American Jews. The poster below spread like wildfire in trendy kitchens, bathrooms, and design blogs last year. What if it said Shabbat Shalom on the bottom in Hebrew?

A poster such as this with URJ 2009 in fine print would enable someone like me to be affiliated with the umbrella organization without going to synagogue. And when would I? Friday nights I celebrate Shabbat at home with a festive dinner party ranging from 2-20 attendees, like the 1971 poster suggests. I guess I would be interested in a book club that met in a library or chapel of a Brooklyn synagogue…
Sometimes it’s lonely to identify as Jewish without a synagogue or organization-centered community to identify with. There is also no Jewish inspired art in my apartment (except for Shabbat candlesticks that spend the week on a Buddha alter).
Does anyone make or have a Shabbat Shalom poster? Have you been to someone’s house and seen a poster such as this? Was it hung with the tongue-in-cheek twee sincerity of K.C.&C.O.? Or with the seriousness of a framed Chagall poster?
Do you need a synagogue to be or feel really Jewish? Does the synagogue have to be affiliated with the URJ? Does religion and community feel more relevant and real when it is represented in a graphic poster?